Creating a passionate, energetic, stylish and playful brand identity
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Client

Voice Fashion GroupVIC

Project

Brand identity

Impact

  • 1 pilot store in Oslo 2017
  • Identity implemented across network

Skills & services

Brand identityRetail design & planningInstore communication
We have developed a new retail concept, visual identity and in-store communication for VIC! A journey from the old and outdated, to a modern fashion expression for the classic brand.

It is the V in VIC that forms the basis for the pattern that appears in different executions and scalings, but the angles and proportions are always the same.

Passionate, energetic, stylish and playful. This is the impression VIC desires to create. In a pattern, we addressed the task in this mosaic. VIC offers a number of brands in its shops. The mosaic version of VIC’s pattern reflects the composition that is framed by the classic shapes in the black and white pattern.

How to speak of scoring a deal without being cheap in the expression. We have played with the concept of "snatching for yourself" in an elegant manner.