Creating a passionate, energetic, stylish and playful brand identity

Client

  • Vic
  • Voice Fashion Group

Project

Brand identity

Skills & Services

  • Brand identity
  • Retail design & planning
  • Instore communication

VIC is a leading multi-brand fashion retailer but needed revitalization. We brought this classic brand on a journey from the old and outdated to a passionate, energetic, stylish, and playful fashion expression conveyed in a new retail concept, visual identity, and in-store communication.

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