Creating a premier supermarket destination. For common people

Client

  • Coop Mega
  • Coop Norge

Project

Supermarket concept

Skills & Services

  • Visual identity
  • Insight & strategy
  • Concept development
  • Instore communication
  • Packaging design
  • Retail design & planning
  • Industrial design
  • Signage & wayfinding
  • Guidelines & manuals
  • 3D visuals
  • Pilot & implementation

Coop commissioned us to reinvent the supermarket segment in Norway through a significant overhaul and repositioning of the Coop Mega supermarket stores. We positioned the brand for everyone who loves to buy, prepare, and share good food when their loved ones meet, with everything from an upscale supermarket. That is, without insulting pricing and snobbery.

Next case Elkjøp