One of the concept’s novelties are interactive screens showing the customer key information about chosen products. The store environment is ment to meet all your needs from a transaction and service level.
Skills & services
Insight & strategyInstore communicationRetail design & planningIndustrial design3D visualsThe new BENU flagship pharmacy has recently opened in both Prague and Budapest. The new store concept focuses on openness to customers.
The new design creates a warm and friendly shopping environment by combining a modern, visual interior with natural materials, such as wooden wall modules and lamellas. It also provides interactive features, advisory services in dermocosmetics, and has a private consultation room.
“Our new concept now combines state-of-the-art technology with proven pharmacy services,” says Stefan Herfeld, member of PHOENIX group’s Executive Board Retail.
The new design creates a warm and friendly shopping environment by combining a modern, visual interior with natural materials, such as wooden wall modules and lamellas. It also provides interactive features, advisory services in dermocosmetics, and has a private consultation room.
“Our new concept now combines state-of-the-art technology with proven pharmacy services,” says Stefan Herfeld, member of PHOENIX group’s Executive Board Retail.