Creating the largest concept boutique for fine jewellery and watches in the Nordics
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Client

Thune

Project

Thune flagship store

Skills & services

Insight & strategyConcept developmentRetail design & planningIndustrial design3D visuals

Welcome to the new Thune flagship store.

The newly opened concept store has expanded the existing premises into two floors – creating the largest concept boutique for fine jewellery and watches in the Nordics.

An entire new floor with the finest selection of watches from Switzerland and Germany, and a refined ground floor with an extended selection of fine jewellery.

With the vision of creating joy and excitement through life’s small and big moments the interior space has been crafted to encourage consumers to fully interact with both collections and brands.

The second floor focus on showcasing brand identity, enabling consumers to immerse in brand-related experiences to ultimately build long-lasting loyalty and engagement.
The first floor focuses on zoning the fine jewellery collection towards selected shopping missions. 
The concept boutique also has dedicated lounge areas for product presentation and events.