New brand design & communiction for Norways #1 home interior retailer

Client

  • Bohus

Project

Visual identity

Skills & Services

  • Brand identity
  • Signage & wayfinding
  • Concept development
  • Instore communication
  • Bespoke typefaces
  • Web design

Bohus is the largest nationwide home interior retailer in Norway, with over 60 stores across the country. In order to compete with industry giants like IKEA, we created a comprehensive brand and communication program to clearly convey Bohus' position as the most inviting and personalized competitor in the market, including applications for everything from web and print to icons, in-store communications, product and price information, and facades.