Omnichannel driven home electronics retail concept
Skills & servicesInsight & strategyVisual identityInstore communicationRetail design & planningSignage & wayfindingIndustrial design3D visuals
Our new concept for Elgiganten was awarded the ”omnichannel experience of the year award” at the Swedish Retail Awards in 2018. Elgiganten also received the award for ”retail chain of the year”. The underlying insight behind it is that extensive reasearch have shown that commercial success is based on that brick-and-mortar stores drive online sales and vice versa. The better your online offer is, the more you drive traffic to stores. The more and better stores you build, the more traffic you have on your online part. It is not one or the other. It is both. Elgiganten is one of the few players, so far, showing the courage and ability to transform these insights to real life customer experiences.