Fashion floor transformation
Client
- Steen & Strøm Magasin
- Departments & Stores
Project
Fashion floor redesign
Skills & Services
- Insight & strategy
- Industrial design
- Retail design & planning
- 3D visuals
- Prototyping
- Bespoke furniture deliveries
The leading department store Steen & Strøm has launched its new 4th floor – a part of the total transformation of all the fashion floors at Steen & Strøm. Reactor has delivered a 100 percent design solution – from design approach through format planning and detail design – to handling all bespoke fittings deliveries for the entire floor.
With the new concept for men & women contemporary fashion, we have embraced the flexible future of fashion, mixing unexpected brand adjacencies with a total fluid retail configuration that creates both focus and a compelling understanding of the floor in total.
