New commercial approach for the genuine farmer
Client
- Felleskjøpet
Project
Retail concept
Skills & Services
- Insight & strategy
- Retail design & planning
- Concept development
- Instore communication
- Pilot & implementation
- 3D visuals
Felleskjøpet, or FK, is a Norwegian agricultural cooperative with +100 retail stores targeting professional farmers. To ensure future growth and revenue, we developed a strategy for attracting private consumers through a new retail concept and increased commercialization, while remaining true to their genuine farmer DNA. The following concept design process led to a flagship store and concept upgrades of the existing network.
