With family structures and demographics changing drastically in recent decades, many people need help finding suitable alternatives to the traditional family constellation when they want to parent.
Medforeldre is a unique professional co-parenting membership service for people who commit to the parental role without a romantic relationship. We helped this groundbreaking start-up create a brand platform and visual identity encompassing the essence of parenting.
Merge into something new
You mix two colors, and then a new one arises.
You mix two forms and then arises a new context.
Form elements taken from the logo are building blocks for illustrations and icons. Community of form ensures a holistic design program.
Reactor implemented the brand design into the app interface.
