From URL to IRL
Client
- NordicFeel
Project
New Flagship store
Skills & Services
- Architecture & interior design
- Industrial design
- Interior design & planning
- Concept development
- Signage & wayfinding
- Pilot & implementation
- 3D visuals
- Construction & production
NordicFeel, one of the largest e-commerce platforms in the Nordics, engaged us to create a physical beauty destination that has it all—from your favorite products and the latest trends to expert skin treatments and a hair salon. It's everything a beauty enthusiast could dream of, brought together in one place! This "IRL store" is designed to feel unique and welcoming, with a strong brand presence that provides customers with an enjoyable and personal shopping experience. To seamlessly integrate their e-commerce platform with the physical store, NordicFeel became the first e-tailer to relocate its headquarters directly connected to the store.