From URL to IRL

Client

  • NordicFeel

Project

New Flagship store

Skills & Services

  • Architecture & interior design
  • Industrial design
  • Interior design & planning
  • Concept development
  • Signage & wayfinding
  • Pilot & implementation
  • 3D visuals
  • Construction & production

NordicFeel, one of the largest e-commerce platforms in the Nordics, engaged us to create a physical beauty destination that has it all—from your favorite products and the latest trends to expert skin treatments and a hair salon. It's everything a beauty enthusiast could dream of, brought together in one place! This "IRL store" is designed to feel unique and welcoming, with a strong brand presence that provides customers with an enjoyable and personal shopping experience. To seamlessly integrate their e-commerce platform with the physical store, NordicFeel became the first e-tailer to relocate its headquarters directly connected to the store.