Creating new pride and relevance for the hypermarket segment
Client
- Obs
- Coop Norge
Project
Hypermarket brand identity and concept
Skills & Services
- Brand identity
- Concept development
- Instore communication
- Customer experience
- Uniform program
- Signage & wayfinding
- Guidelines & manuals
- Concept roll-out
Coop Obs is the dominating hypermarket chain in Norway, but saw a decline in its performance in recent years. Coop assigned Reactor to establish new pride and relevance for the outdated Obs brand through a complete rebranding and revitalization of the brand and customer experience.
