Scandinavian design for the world
Client
- Ekornes
- Stressless
Project
Stressless Studio and communication
Skills & Services
- Campaign
- Art direction
- Graphic design
- Interior design & planning
- 3D visuals
- Instore communication
- Industrial design
- Retail design & planning
- Insight & strategy
Stressless®, leading manufacturer of premium furniture in the Nordics are highly regarded in large markets worldwide. Reactor has done an extensive revitalization of their Studio- and communication concept. An extensive insight project led us to a design direction that is brighter, younger and faithful to Nordic style.
Our idea was to stage furniture as heroes, with models that uncomplicatedly explain the furniture’s ingenious functions. The Stressless® Rooms styling programme creates aesthic context and inspiration and the visual communication is fully redone in a simple and sophisticated way.
The idea for the stepped blue/greys in the design are inspired by blåner (meaning color fade out in the horizon) – the blue hills in the endless mountains, creating assosiations to Norway in a subtle way.
Credits:
Concept photos: Werksted.no
Motion design: Supercute and Øyedrops