The resurrection of an iconic department store

Client

  • Glasmagasinet
  • KLP Eiendom

Project

Department store rebranding and redesign

Skills & Services

  • Brand identity
  • Concept development
  • Insight & strategy
  • Interior design & planning
  • Signage & wayfinding
  • Packaging design
  • 3D visuals

In the first half of the 20th century, Glasmagasinet was to Oslo, what Harrods is to London, and KaDeWe to Berlin. Over the years, the owners lost their focus and Glasmagasinet lost its former magic. The new owners, KLP, decided to restore the greatness of Glasmagasinet and brought in Reactor for the resurrection mission. The rest is history.

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